You are passionate about climbing, but climbing shoes are always a pain? Your are tired of compromising between comfort and performance? Every foot is unique. Every climber is unique. So should be the climbing shoe. With hooq we create custom climbing shoes that are as unique as your climbing journey.

hooq’s custom climbing shoes are designed for climbers who demand more from their gear, whether you’re a seasoned pro tackling your next project, or a weekend enthusiast seeking all-day comfort.

Digital effectiveness: Each hooq select is custom made based on a precise 3D scan of your feet.

Personalized performance: Choose the properties that matter most to your climbing style or project.

Comfort meets performance: Enjoy a shoe that supports your climbing ambitions without sacrificing comfort.

Crafted just for you: Your hooq climbing shoes are custom made just for you and delivered straight to your door.

Ready to experience the difference?
Join the new era of climbing shoes and get your hooq custom climbing shoes today.

hooq was founded by Livia Zumofen (MA Transdisziplinarität, 2025), Janick Zumofen (BA Industrial Design, 2020) and Beat Müller.