Ali Soltanolamaei, 2018


#design #typography #dance


Just remember when I was sitting in an auditorium watching five or so dancers in the Ballet Collective contort their bodies, leap across an empty stage, and perform mind-boggling feats of athleticism. But the whole time, I was thinking about how the dance relates to the Design-Typography.

I am always fascinated on this kind of design-Art that has creativity on a very inspirational Dance-typography . That's the problem with loving typography. It's always a pleasure to discover a formally gorgeous, subtly expressive typeface while walking . Today, we fish type out of the thame, explore printed dance notation.

Modern dance uses many of the steps and positions of classical dance but often in a very different style. The legs may be turned in and the feet flexed or held loosely rather than pointed. There is much greater use of the torso, which may twist, bend, or crouch, and more rolls and falls, in which the dancer works on or close to the floor. Much postmodern dance uses ordinary movements, such as running or walking, as well as simple swinging, spiraling, or stretching movements that involve the entire body.

Using the experience of dance as a point of entry, explorations involving typography, graphic forms and three-dimensional objects were created. Dance has shaped my design methodology, leading my work down various trajectories. by looking to dance as a new source of inspiration at Archivemagazine 3th edition, work was created that challenges and informs the dimensional experience of movement, time and space. Looking to movement as a form of visual communication, this example explores a relationship between dance and graphic design, while examining creative process.

Graphic design and dance are visual arts. They fill an empty space, the page and the stage respectively. To dance is to move in a graceful and rhythmical way, the word itself denotes motion. A dancer uses a series of movements to create an aesthetically pleasing work. As a designer, type and image become the choreographed elements. While different in mediums, dance and design embody similar principles such as rhythm, contrast and balance.

The 3th Edition of Archive magazine presented an explorative study into the basic concepts and the effects of dance movement psychotherapy (DMP) intervention on the attunement behaviours and abstract system on numbers with autism spectrum disorders (ASD).

So, shall we have more focus to create the type movement by using these statements on Typography strategy?! This should be the thing, what I have tried.

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