Prix_netzhdk_titel

netzhdk vergibt jedes Jahr an einen Bachelor- oder Master-Alumni der ZHdK einen mit 10'000.– Franken dotierten Förderpreis.

Ausgezeichnet wird eine Person oder eine Gruppierung, deren Schaffen durch besondere Eigenständigkeit, Innovationskraft und fachliche Qualität auffällt. Die Nominationen erfolgen jeweils durch die Studiengangs- und Vertiefungsleitungen der ZHdK.

Wir haben allen Nominierten sieben Fragen zu ihrem Schaffen, ihrer Studienzeit und ihren Zukunftsplänen gestellt. Die Antworten können hier gelesen werden.

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Anna Wiederkehr
MA Design, Visual Communication
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An welchem Projekt arbeitest du aktuell?

Currently, I’m working on a number of projects. The largest of them is a long-form explainer article on wildfires in Switzerland and greater Europe. The piece will consist of a number of illustrations and visualizations on how wildfires start, how they spread and how they are changing overtime. The work is a collaboration between myself, a journalist from our science desk here at Neue Zürcher Zeitung and the researchers at SwissFire.

Was heisst für dich „Qualität“ in deiner Disziplin?

Quality in my line of work requires thorough research, triple checking data and solid detail-oriented design work. Data-driven design work for the public can be extremely tedious, so everything from the concept to then publication of the work needs to be error free. If we don’t make sure of that, our readers do.

Was schreibst du, wenn du beim Arzt oder im Flugzeug ein Formular ausfüllen musst, unter „Beruf“?

Head of Graphics

Von welcher in deinem Studium gelernten Lektion zehrst du bis heute?

Stefano Vannotti lead my minor area of study (design as artefact, applied-entrepreneurial) and because of that, I was always able to keep my research and further work centered on the user or viewer. An audience-first attitude helps me focus on the medium of the main message and therefore not only on its beauty.

In welchem Bereich hast du seit deinem Studienabschluss am meisten dazugelernt?

Journalism. More specifically how my work in information design and data visualization can contribute to journalistic content.

Welche Persönlichkeit einer anderen Disziplin fasziniert dich?

Though no longer living, Junko Tabei is an extreme inspiration as the first woman to summit Everest – and the first woman to achieve the Seven Summits. Let alone climbing Everest in 1975, Tabei experience acute gender bias in light of her goals. Mountaineering is a strenuous, mentally and physically demanding sport. Having required her utmost focus on the body and mind, Tabei’s success is motivation to keeping my self in check in all the goals that I set before me.

In welche Richtung möchtest du dich in Zukunft vermehrt entwickeln?

I’m extremely interested in the effects design on an audience in the area of technology and journalism. What design decisions are taking in order to create a sense of trust in technology? How can a designer foster trust through their work? Often the visualization of numbers creates the illusion of fact, why is that? And can this be reproduced in representation of other content?